Top 5 Personalization Apps on Android in the UK: Q1 2025

In the first quarter of 2025, Zedge™ Wallpapers & Ringtones saw a consistent weekly revenue stream, peaking at around $6.2K in early February. Weekly downloads displayed a steady pattern, maintaining figures between 10K and 13K, while weekly active users fluctuated, ranging from approximately 104K to 130K.

WidgetKit-OS18 Themes & Icons experienced a gradual decline in weekly downloads from 14.8K to about 5K by the end of March. Revenue remained modest, with a notable spike to $182 in the first week of January. Active users saw a slight decrease, stabilizing around 4.3K.

For Magic Fluid: Live Wallpaper 4D, weekly downloads surged impressively in mid-February, reaching over 24K before dropping back to under 300 by the end of March. Active user numbers mirrored this trend, peaking at 21K in late February.

The Pink Cute Hippo Theme maintained a stable user base, with active users hovering around 52K to 59K. Downloads started the quarter strong at 9K but gradually declined to just over 2K by the end of March.

Lastly, Themepack - App Icons, Widgets saw a consistent download rate, ranging from 4K to 7.6K weekly. Revenue was steady, with a slight increase towards the end of March, reaching $247. Active users experienced a decline from 77K to 52K before rebounding slightly.

These insights are based on data from Sensor Tower, where more detailed analytics can be explored.